Supply chain issues, photography, and how I learned to love the uncertain...

 When keeping up with current events, and talking about supply chain issues, everyone thinks about baby formula, new car microchips, and other various industrial things / manufacturing. Rightfully so, these are at the forefront, because they are things we depend on across social, religious, geographical, or cultural boundaries.

 No one really thinks about supply chain issues affecting photography. To be fair, I joke with my clients all the time (and for many many years) about how no one asked the photographer's thoughts before they built this house! But I honestly think photography and video production has seen a biased, heavy hit from them. In the last 2.5 years, I can barely remember the number of photoshoots I have rescheduled at least once, due to delay in construction, materials, appliances, or permits. Everyone is short staffed, Appliances get put on the S.S. Black hole at port, only to reemerge when Mercury is in retrograde at the same time Jupiter aligns with Pluto on the second Tuesday of the month.

  Most people would see this as road blocks, or overwhelming challenges that are just too much. I can appreciate that. For my clients, who are dealing with end users and hard deadlines, they have enough on their plate without listening to their photographer complain too! Thats why I see these challenges as just another problem I can solve for them. I have said many times, I am actually a problem solver, who uses a camera, common sense, and time my clients can leverage when thier daily calendar is already full. 

  From photoshopping in missing appliances, to flexible rescheduling without cancellation fees due to these specific issues, I have developed a whole slew of solutions for my clients. While I cannot solve every single world problem, I can make what is in my domain a priority. In any creative role, not just photography, adapting, and overcoming the problems presented is the real goal. Give clients solutions to their needs, when they need them. You'd be surprised how far that goes. So when others are stressing about these issues moving jobs around and causing issues - I am embracing it, and evolving with it. I love challenges and what they do for personal growth. 

  If your Architecture, Design or Construction firm needs a boost in the creative / marketing arena, give me a call or email and let's discuss what I can bring to the table, to help your business succeed... 

Texas Architectural Photographer
Dallas Interior Photographer
DFW Commercial Photographer

That went by FAST...

 
  So here we are. Another year gone. When I did my obligatory end of year post for 2020, I said I was going to kick 2021's butt or something like that. I would say mission accomplished!


  I don't think any of us envisioned exactly how this year would go, but we had high hopes. For the most part, those expectations were met. I not only picked up new clients, I was just as productive with my existing clients as I have ever been. December is usually one of my slowest months, and as I wrap up the year headed back home from a shoot in DC, it is all soaking in at just how much WE accomplished. The flights are full, offices are bustling, and people along the way seemed happy for the first time in a long time.


  All that being said, I'll take it. We're never going back to the old normal, and thats actually a good thing. We've adapted, and are overcoming. As an Architectural photographer, adapting and overcoming is a necessary skill, but it's a great reminder there's bigger problems in the world besides the exposure triangle, composition, and access!


  Just like the last 12 years, this one is no different for me at its core. I create images, and handle all the issues surrounding the final product from start to finish. From Dallas to Atlanta, Florida to D.C., and everywhere in between, I have enjoyed your company this year - and the time spent creating images for clients in those places. Architectural and Interior photography is a lifestyle for me. I live and breathe it. As always, let's make next year even better. I'm certainly ready!


Hope you had a Merry Christmas and have a Happy New Years!

Jason Jones

jasonjones-photo.com

Texas Architectural and Interior Photographer

Serving Dallas, Austin, Houston, Atlanta Georgia, Tampa / Orlando Florida, Washington D.C., Boston and Phoenix.

Contrast is King...

There is a great joy for me, when clients like to design with bold colors and contrasts, just as much as I like to photograph them.  Pastels from the same sleeve of a Pantone color bridge certainly have thier place, and sometimes a room of complimentary, soft and soothing earth tones are exactly what is needed. However when contrast works, it WORKS.

While I may seem biased, stay tuned for part 2 of this post, where I give love to the soothing, creamy, neutral tones I know many of you love.

Jason Jones Architectural and Interior Photography

The Devil is in the Details...

Getting some up close shots of design, is just as important as the whole room view. Good design is about every detail, and the sum of those for the whole.

Don't let good things go to waste using the widest lens [insert coolest camera gear mfg.'s name here] on sale last Black Friday for everything. Your design is personal, so get up close and personal with it!

My clients have enjoyed multiple ASID, AIA and NAHB awards for thier designs submitted with my photography. Let me help you get the recognition you deserve .

Jason Jones Texas Architectural and Interior Photographer

Was it destiny? Success means different things Part 2.

Thankfully, I havent forgot to bring my
camera to a shoot since!

Getting film developed was a regular task then.

Do you think sometimes "this is what I was meant to do!"? I do. ALL the time. I struggled to find my place for many years in a different career, fighting the urge to quit because I feared the unknown. 

Fear of failure, fear of mistakes, fear of anything actually - has kept many good people from doing what they should be. Once you overcome it, so many possibilities reveal themselves, and the prior path to that point will look MUCH different when it's behind you, than it did in front of you.

Looking back, I think I was always supposed to be a photographer / producer. I certainly didn't run down that path the first chance I had, but it came back around when the time was right. So many opportunities I have had, would not look or be received the same a few years before they actually presented themselves.
My dad had this Yaschica 35mm SLR camera he bought so long ago I couldn't even tell you how old it is. He only had a couple of prime lenses for it, and it is as basic as it gets for a camera. But he traveled the world with it, and going through old photos, you can see the care he put into what he documented. He still has that camera some 45+ years later. Im actually VERY jealous of the simplicity and how it allows you to just focus (bad pun intended!) on the scene and craft. Devoid of all the modern features a $4000 DSLR has to make sure you nail the technicalities right off the bat.
Once I came along, dad didn't hang his camera up. He just drug me along. While it was always a hobby for him, he still took pride in what he did and his photos. Looking through old albums, it's like I was there, or it brought back the memories just as I remember them. I am quite certain (even if unintentional) he passed this on to me. My love for photography, as a job, hobby and craft, is certainly attributed to the childhood he gave me.

Dad in the early 70's, getting ready for
shore leave in Europe.

Texas and Oklahoma Architectural Photographer

Dallas Commercial Real Estate and Aerial Photographer

Jason Jones Photography's Instagram

#commercialphotographer #architecturalphotographer #photographylife #bts 

The Dallas commercial real estate market is HOT!

 I've always said "There's no place like Texas...". No words have rang truer over two decades than that one sentence.

 2017 saw a boom unlike any most have experienced with real estate, commercial and residential. With companies like Toyota, Boeing, and host of others moving their HQ's to the Lone Star State, its sizzling hotter than 1980's junk bonds! The looming decision of Amazon's new headquarters location (with Dallas as a possible contender) just adds fuel and mystique to our fire.

 If you're a broker, principal, agent or property manager, get ahead of the listing and tenant game with top notch photographic representation of your properties.

 Wether it's aerial photography, ground level stills and video, or interiors (OR a package deal with it all!), contact Jason Jones Photography to get the edge and brand recognition you need.

 Servicing commercial brokers, real estate agents, construction, golf course, land and ranch, civil engineering, insurance, oil and gas, and any other industry that needs QUALITY photography and video.

jasonjones-photo.com

txaerial.photography

My instagram page and feed!

  I have to confess something - I avoided Instagram for quite some time. I keep facebook to just close friends and family members, and just didn't see any need for multiple social media outlets. I really didn't. When I went through my last image / business rebranding (which was long overdue), I decided to give Instagram a go, and see how it played out.

  I was shocked at what I had been missing out on! It was so much more intuitive for a photography business as a regular outlet. I shoot so many photos that never make it to my website, or they are behind the scenes stuff, etc. It's been a great way to share those "live", as I take them, instead of forgetting the image is on my phone for weeks. I do occasionally toss some portfolio stuff out there to remind my audience what it is I am truly passionate about doing - Commercial Photography.

  If you're bored, nursing a paper cut from writing a check to pay the water bill, or truly interested in what I do with my time on and off set, go have a peek at my Instagram!

Texas Advertising and Commercial Photographer Instagram Feed

Architectural photography.

  While I participate in several genres of photography, my favorite, and first choice is Architectural Photography.

  There is something about the the lines, materials and form that always call my name. I love to take it a step further and add a touch of the human element when I can for comparison to the organic world, and a sense of scale.

  I think my love for Architecture started long before I was involved in photography, but one of the "ah ha!" moments came for me when I was first starting out, assisting a local photographer who was shooting an editorial article on a house in Ft.  Worth, built by the Architectural legend, I. M. Pei. His work was almost entirely commercial buildings, but he did design a couple of residences. Standing in one of them (it is not anything open to the public or easily visited) was an honor. The commercial / industrial influences were very strong in the residential design and it felt very much like a museum, yet still warm and cozy, as a house should be.

  Being able to combine these elements of design was very influential on my eye and tastes when photographing projects. I always want to show form AND function of a space, with scale and human element. Sometimes it is easy, sometimes it is not. I ALWAYS love the challenge, and strive to perfect it.

Call or email Jason for a quote on your next project.

Texas Architectural Photographer

Texas Commercial Real Estate Photographer

Dallas Photography for Real Estate

It's not always the one you'd think it would be.

Real Estate Dusk / Twilight Image Overlooking Lakefront Lot

  In real estate photography there are some givens, and obvious choices. No matter what the property's condition is, or location, a front exterior elevation photo is needed for EVERY listing. This is the curb appeal that every buyer wants to see before they even inquire about a property.

  We also have the kitchen, the master bedroom, a family area, etc.. All the standard rooms that pretty much every house in America has. But as any top agent will tell you - you're also selling a lifestyle when you enter the luxury level market. That lifestyle can be many things, from a full floor media center, a 16 car underground garage for the collector, an indoor half court gym, (all of which I have seen more than once on shoots), or more commonly, the location.

  More often than not, your buyers are looking for properties in locations that suit their lifestyle. Taking a couple of hours to find some shots/angles that sell the lifestyle of the property along with the bricks and shingles that make the home are a guaranteed way to boost your listing's exposure and traffic. That boost equals SOLD. Ask your real estate or architectural photographer about dusk / twilight, as well as community and amenities shots for your next property. You'll be glad you did.

  Contact me to discuss your Real Estate, and Architectural photography needs.

Jason Jones Photography's contact information

Texas Architectural Photographer

Dallas High Rise Office Space...

The gorgeous new office space for the attorneys of the Dallas firm Strasburger has been one of my favorite projects this year. The new build out on the 60th floor of the Bank of America Building in downtown Dallas features only the best finishes and furniture.

The simple, yet functional interior design for this commercial office space is a stand out of the many real estate and design projects I photograph for Dallas' businesses each year. It actually makes my job easier when this is the kind of hard work so many people put into a space before I arrive with my team and gear. Wether it's a new law office for the country's top attorneys, or finish to suit retail space for lease, or anything in between, I can deliver the best representation for your design firm portfolio, brokerage, investor brochures, annual reports or any other reason you need to document your latest project or acquisition.

Contact me to discuss your Real Estate, Commercial property, or Interior Design photography needs and let's get the ball rolling!

Jason Jones Photography's contact information

Dallas Texas Architectural Photographer

Texas Commercial Advertising Photographer

Aerial Property Photography

One of things I have been really busy with lately is aerial property photography.

I have always had a passion for aviation, and what my wife once considered a costly hobby, has now proven to be a VERY valuable service (that's surprisingly inexpensive) to my clients.

The popularity of small crafts like the Cessna Skyhawk (pictured left), has greatly reduced the cost of aerial photos. With my contacts in the aviation industry, I can leverage this cost savings to provide quality photography of your property or event, from a position that your competition does NOT have the advantage of.

This service is especially popular for real estate agents and brokers, who list large homes on acreage, or commercial properties that are located near major highways, airports or other amenities that are desirable to potential buyers. Golf courses, amusement parks and large distribution centers are just some of the other property types that benefit from aerial photography. Just being able to show the surrounding land, structures, attractions, or overall image of the complete property is invaluable to getting a serious buyer to contact you about your listing.

Aerial photo of a commercial office building.

Overview of commercial property, showing proximity to major freeway access, airport, and local distribution center.

Downtown aerial photograph .

Also, depending on the property, I can show location, proximity to desirable features, and breathtaking office views by simply going to the roof, or working with adjacent building facilities management for access to their roof or mezzanine. When this is an option, it is very cost effective and can provide images as stunning as aerials without some of the associated costs. 

If you are listing commercial buildings, land, or marketing services in major cities, you owe it to your bottom line to explore aerial photography of these properties. Contact Jason Jones Photography for a quote to fit your needs and budget.

Corporate Portraits - with a twist!

One of the staples of my business is the time honored "Corporate Portrait". Some call them head shots, business shots, or even variations on promo shots. All are applicable and ultimately mean the same thing - Conveying your persona/image to potential clients of your brand. 

Brand means many things to different businesses, but at the end of the day, it's highly probable that your clients like dealing with you, simply because they have some personal connection or familiarization with you. THAT is what your portrait should portray. All business is a form of sales and marketing, even this tattoo shop that is featured here. The staff sell their skills, talents and personalities. Attaching those things to a portrait is not easy, but when it works, it REALLY works. 

Wether a simple portrait on a black background for a realtor's business card, or a large composite group shot for a billboard and national advertising campaign, your portrait should clearly say who you are without words.