Wednesday, December 29, 2021

That went by FAST...

Office tower courtyard
 
  So here we are. Another year gone. When I did my obligatory end of year post for 2020, I said I was going to kick 2021's butt or something like that. I would say mission accomplished!


  I don't think any of us envisioned exactly how this year would go, but we had high hopes. For the most part, those expectations were met. I not only picked up new clients, I was just as productive with my existing clients as I have ever been. December is usually one of my slowest months, and as I wrap up the year headed back home from a shoot in DC, it is all soaking in at just how much WE accomplished. The flights are full, offices are bustling, and people along the way seemed happy for the first time in a long time.


  All that being said, I'll take it. We're never going back to the old normal, and thats actually a good thing. We've adapted, and are overcoming. As an Architectural photographer, adapting and overcoming is a necessary skill, but it's a great reminder there's bigger problems in the world besides the exposure triangle, composition, and access!


  Just like the last 12 years, this one is no different for me at its core. I create images, and handle all the issues surrounding the final product from start to finish. From Dallas to Atlanta, Florida to D.C., and everywhere in between, I have enjoyed your company this year - and the time spent creating images for clients in those places. Architectural and Interior photography is a lifestyle for me. I live and breathe it. As always, let's make next year even better. I'm certainly ready!


Hope you had a Merry Christmas and have a Happy New Years!

Jason Jones

jasonjones-photo.com

Texas Architectural and Interior Photographer

Serving Dallas, Austin, Houston, Atlanta Georgia, Tampa / Orlando Florida, Washington D.C., Boston and Phoenix.

Thursday, January 14, 2021

2021 - A traveling Architectural photographer's bad dream...

 

The Jones Family in Colorado
  Ok, that title was clickbait. It really isn't a bad dream, in fact, it's a pleasant dream compared to 2020. Let's forget that year happened and move on!

  Back to the point - as a traveling photographer, my business, and life was upended in 2020, just like 99% of the rest of the world. We all take things that happen to us personally over the same thing affecting someone else, but at the end of the day, we all have suffered adversities, but have the same chance to rise above this.

  I am a "glass half full" kind of guy. Life threw Covid 19 at me, and I saw a chance to take some much needed time off that I would never have electively taken. Once I got that out of my system, it was back to work. I am extremely blessed to have the best clients in the world. It took some brainstorming, and a complete upheaval of how things had been done in the past, but we found a way. Just the same as taking a curve ball and still getting a home run out of it. Was airports fun in 2020? NOT FOR ONE SECOND... But, let's be honest, they weren't that much fun in 2019, 2018, 2017, etc., either. Did driving to 3x as many jobs as I used to instead of flying make me any less productive? Not one bit. I am an architectural photographer, but in reality, that means 80% of my week(s) is being a weatherman, logistics coordinator / dispatcher, and fireman specializing in burning dumpsters. I problem solve 100% of the time. It's really what I do, but that doesn't look as cool on a business card as photographer, so I picked a fun niche to problem solve in. That has never changed. Solving problems since 2007. Actually "Problem Solver" might be cool on a business card, but I don't want people to think I am a mob enforcer, or the Wolf from Pulp Fiction.. I'll stick to photographer for now.

  Looking back on 2020, it was different, but not too much.We still traveled as a family, despite not having as much freedom, and being much more cautious. It made remote locations more appealing over touristy stuff. It put a new perspective on appreciation. I still had clients who believed in me enough to make things happen, and I did the same in kind. I feel we will never go back to 2019. But that's ok. I am a better person having rode 2020 out, and I look forward to 2021. It's going to be interesting, if not an adventure. I'm already booking travel gigs this year, and working on some new clients to expand my operational areas even further. 

  We may be isolating ourselves from each other, taking precautions we never imagined, and using technology to get things done in new and exciting ways, but as always, I am here, ready to work, however that looks. Let's kick 2021's backside!

Painted desert, AZ


Texas Architectural Photographer
Dallas, Austin, Houston Interior Photographer
Atlanta, Oklahoma City, Little Rock, Florida Architectural and Interior Photographer